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This series of print ads was produced by Picture Farm (New York) for Caterpillar Inc. The first location was the Three Gorges; all the boats and fishing props were rented locally and the models were flown in from Beijing. The other location was a school for which Caterpillar had donated facilities in a remote corner of Shanxi province.

The project involved a two day shoot, plus two days travelling. BladEdge provided fixers, lights rental, props, scouting services, boat hire, logistical services, local government shooting permits and casting.


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